Organisational Structure

Marketing Division
1) Providing infrastructure
Opening of New Outlets/ hiring of building/ Furnishing of outlet/ up gradation of Maveli Store to Super Market and Super Markets to People Bazaar. Shifting of outlets to new convenient Location, purchase of good vehicles and providing storage facility. Logistics Management and Transportation/ Handling etc..

2) Social Responsibility Activities
  • Market intelligence by analysis of purchase prices
  • Fixing of selling price for Maveli items (Free Sale, Bulk Sales etc.)
  • Market intervention during festive seasons such as Onam/X’mas/Ramzan/Vishu etc by opening spl fairs/    bazaars and school fair.
  • Issue of Onam kits to BPL Families.
  • Issue of onam kits to migrant workers.
  • Issue of Privilege cards/Discount coupons.
  • Issue of essential commodities during natural calamities/disasters as relief..

  • Supplyco Sales Promotion Activities
  • Introducing sales promotion scheme to consumers.
  • Incentive scheme to staff for boosting up sales.
  • Effective advertisement and release of press notes thereby updating the consumers awareness about    supplyco.
  • Effective manpower utilization linked with monthly sales and stock monitoring.
  • Effective price monitoring.

  • Capital Projects Division
    Ongoing Major Projects
    1. Hypermarket, Karunagappally.
    Estimated cost : 2.5 crores. Land available 13.6 cents.
    12000 sq. Ft. In four floors. Consultant – KITCO.

    Construction Works started on 4/6/13. Works now stopped due to heavy rains and earth excavation involved. Completion in 9 months.
    2. Hypermarket cum Godown complex, Thiruvalla.
    Estimated cost : 5.3 crores. Land available 107 cents.
    Hypermarket building in 3 floors.
    Godown with 10000 sq. Ft. Area.

    Plan and design finalised on 19/6/2013. Estimation and final report on Godowns received and is being processed for NABARD assistance and for tendering the works.
    3. Hypermarket cum Godown complex, Kollam
    Estimated cost : 5.4 crores. Land available 2.6 acres.

    AS received from the Govt for the Hypermarket cum Office complex building. But considering the present need for the storage facility, godowns with around 16000 sq. Ft. area are being planned alongwith the complex. Plan and design of the projects finalised on 19/6/2013. The final report on godown expected by this week and estimation for HM building expected from the consultant, M/s.KITCO by 10/7/2013
    4. Godown renovation in Kallugodown, Kochi
    Estimated cost : 27 lakhs.
    Renovation of roofing of godown with 20000 sq. Ft. Area. Work tendered and started.
    5. Renovation of Godown No.3 at Valiyathura Trivandrum
    The dilapidated godown No.3 of Valiyathura complex is proposed for renovation. M/s. HPL have inspected the premises and initial discussions on the design and plan carried out for finalising the plan. The final drawings and estimate is expected by this week. Expected estimation is around 2 crores for the 25000 sq. Ft godown with modern facilities.
    Proposed Projects
    1. Hypermarket Project at Piravom, Ernakulam
    The Grama Panchayath(GP) of Piravom has offered its 40 cents of land in the town for the joint venture project.
    Pre-feasibility reports from KITCO and HPL have been analyzed and further discussions held with M/s.HPL, Piravom GP President, Secretary and council members at CMD level on 14-6-2013. HM building with 7 floors, 42000 sq. ft. area. Appro: cost 13 crores.
    2. Hypermarket project at Koothattukulam
    The Gramapanchayath of Koothatukulam has offered 25 cents of land at Koothatukulam near the new KSRTC station for a project of the Supplyco HM complex.
    M/s.KITCO have been working on the pre-feasibility report and the initial plan and design are expected by this month.
    3. Intermediate Godown Proposals
    Detailed Project Report forwarded to the Govt during April 2013. The proposal is to construct 2.98 lakh MT storage space in 63 Taluks in the Ist stage. 1.72 MT for TPDS and 1.26 L MT for Supplyco storage purposes. The Govt have been requested to hand over the available land with the Govt to Supplyco and to plan the fund for the project. Land Identified at Valiyavelicham in Kannur – 5 acres of land in the IGC park of KSIDC identified for construction of godowns to the tune of 50000 sq. ft. in the Ist stage.
    Kinaulur in Kozhikode – 5 acres of land identified in the IGC park of KSIDC for construction of 50000 sq. ft. godowns in the Ist stage. The Govt have been asked to assign the above land to Supplyco. Necessary applications were also forwarded to M/s.KSIDC for the allotment. There are also requests for assignment of land identified by Supplyco in more locations forwarded to the Govt and are pending.
    4. FPS cum Mini Supermarket Project
    A model Fair Price Shop cum Mini Supermarket in around 1500 sq. Ft. Building in each panchayath has been proposed and detailed project report has been forwarded to the Govt. The immediate proposal is one unit in each Panchayath, initially in 140 LA constituencies costing Rs.25 lakhs per unit, ie:35 crores plus 3.5 crores for logistics – Total fund requirement is Rs.38.5 crores.
    5. Solar Power Generation System for HO, Supplyco
    The monthly electricity consumption of the HO complex including the Hypermarket & Medical Wholesale division is around 15000 to 18000 units costing 1.2 to 1.4 lakh. Expression of Interests have been received from 12 MNRE approved agencies and out of which 7 agencies attended for the presentation arranged on 18/6/2013. The proposal is for 100 KW solar system for an appro: cost of 100 lakhs. The EOIs received is being processed.
    6. Supermarket cum Medical store project at Kochi
    A Supermarket cum Medical Store building is getting ready in the Kallugodown complex at Kochi with an estimated cost of 30 lakhs. This can be considered for a FPS cum MINI SUPERMARKET project, if area for the FPS is further constructed.

    Special Business Division
    Medical Business
    Supplyco runs 90 medical retail outlets and 5 Medical Wholesale Divisions, one in each Region. Sales turnover of the medical division is on an average 5.2 crores per month. All medicines sold on a discount ranging from 12% to 50%. Insulin products sold at 17% discount. 25% discount on all medicines to BPL families for purchase of Rs.1000/ per month. For strengthening the network, 10 retail outlets each in Kozhikode and Palakkad Regions are planned. Sanctions have already been issued for opening 7 medical stores, one in Kozhikode, 2 in Kottayam and 4 in Ernakulam regions.
    All unviable medical stores are being constantly monitored/inspected and proposals to shift such outlets to convenient and viable locations / hospital premises are being taken up. Outlets functioning below BEP slaes have been brought down to 22 from 35 in 2012.
    Petroleum Business
    Supplyco operates 14 petrol bunks, 3 LPG outlets and one Kerosene wholesale depot.
    The details of petrol bunks are as below:
    Sl. No.LocationOil CompanyWorking Hours
    1Pallichal, Neyyatinkara, TVMIOCL24 Hrs
    2Vellayambalam, TVMIOCL6am to 10 pm
    3Statue, TVMIOCL24 Hrs
    4Ulloor, TVMIOCL6 am to 10 pm
    5Veli, TVMIOCL6 am to 10 pm
    6Kallambalam, TVMIOCL6 am to 10 pm
    7Althara, TVMBPCL6 am to 10 pm
    8KollamIOCL6 am to 10 pm
    9KottayamIOCL6 am to 10 pm
    10AlappuzhaIOCL6 am to 10 pm
    11DH Road, EkmIOCL6 am to 10 pm
    12MG Road, EkmIOCL24 Hrs
    13Tanur, MalappuramIOCL6 am to 10 pm
    14KozhikodeBPCL6 am to 10 pm
    The details of LPG outlets are:
    Sl. No.LocationOil Company
    1LPG, Karunagappally, Kollam.IOCL
    2Kayamkulam, BPCL
    The Kerosene depot is functioning at Munnar in Idukki district.
    Unadulterated petroleum products in correct quantity without interruption in service are the motto of Supplyco outlets. Sales turnover of the petroleum division is on an average 22 crores per month. Supplyco Petrol Bunk at Pallichal, Trivandrum is one of the highest selling petrol bunks in Kerala with a monthly turnover of 4 crores. Supplyco allows credit fueling facilities on special terms to Govt. Departments and other institutions through 7 petrol bunks.

    Council for Food Research and Development (CFRD)
    Council for Food Research and Development, a project of the Government of Kerala, established in 2005 at Konni, Pathanamthitta.
    The campus now operates the following facilities:
  • An ultra modern microbiology lab, first of its kind in Asia Pacafic region.
  • Modern Chemical analytical lab. With both these facilities, all parameters of food quality & safety can be    analysed.
  • College of Indigenous Food Technology- CFT-K conducting B.Sc. & M.Sc. Food Technology & Quality    Assurance courses under M.G. University.
  • Food Processing Training Centre – FPTC. To train entrepreneurs in food processing & value addition of    Agri products.
  • Upcoming/proposed Projects
    1. Drug Testing Lab with sophisticated equipments for analysis of physical, chemical and microbiology parameters. Administrative sanction received and steps are being taken for the approval of the Special Working Group for the project.

    2. Mega Food Park in 25 acres of land with a budget of 56 crores. EOIs called for consultancy and DPR preparation and 7 agencies shortlisted for presentation on 26/6/2013.

    3. All Kerala Food Safety Survey. The district wise survey for sample collection and analysis of common food items for relevant food safety parameters with a view to identify food safety lapses, which in turn can be prevented by suitable remedial measures. The estimated expense will be 80 lakhs.

    4. A sample collection centre cum Analytical lab at Piravom in Ernakulam for the preliminary analysis of all food articles at an estimated cost of Rs.5 crores.

    5. Completion of IInd phase of the Academic Block for CFT-K at a cost of 100 lakhs.

    6. CFT-K proposes to take up the following new courses.
  • M.Sc. in Nutrition & Catering Technology.
  • MBA in Food Business Management.

  • These programmes are designed to generate adequate trained personnel for implementing the provisions of food Safety Standard Act 2006 and its Rules and Regulations 2011 and production of value added food products.

    Management Imformation System (MIS)
  • Hardware Purchase and Maintenance
  • Software Development/Purchase
  • Software Implementation, Maintenance, Training
  • Database Administration and maintenance
  • Networking Administration and maintenance
  • Web Administration and maintenance
  • Providing MIS reports
  • Data corrections, Verification
  • Providing Technical support to other Divisions
  • New Initiatives
  • Bio-metric Attendance Management
  • Payroll system
  • E-tender through NIC portal for tenders above 25 Lakhs
  • Sub-depot and LPG outlets computerisation
  • OMS and DMS data consolidation in association with NIC
  • Integration of medical wholesale and retail business and linking with the central server
  • Development and Installation of a complete web based integrated solution for monitoring and controlling the   various activities of the corporation – DPR to be prepared by NIC

  • Administration Division
    Administration Section
    Establishment matters relating to direct Staff and deputation staff, Bonus, LC/NLC, gratuity, recovery, maintenance and repairs of office building and staff quarters.
    Disciplinary Section
    Disciplinary action against direct staff(major&minor) and deputation staff(minor), appeal/review, domestic enquiry.
    Legal Cell
    Cases of Supplyco

    Government Scheme Division
    Procurement of paddy and distribution of CMR
    The paddy procurement programme of Supplyco started on 2004-05. In the State of Kerala, on the basis of the period of harvesting, procurement is done in two spells. One from the middle of September to December and the second from January to June.

    At present the paddy procurement is being done in all the districts in the State. On an average one lakh farmers are registering with Supplyco for paddy procurement.

    All the activities right from farmer registration to distribution of rice are computerised through its website

    19 Officers from the department of Agriculture are deputed for supervising operation like paddy procurement, quality control and lifting of rice in various districts.

    At present 60 contracted rice mills in the State are participating in the paddy procurement programme of Supplyco.

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