Kerala The Market.....

  Kerala : The largest Metropolis

Kerala is a metropolis in every mile. A State with no urban-rural distinction, Kerala has a vibrant market of 30 million people spread over 38,863 Sq.kms. This 100% literate State has only 3.7% of the total Indian population but accounts for 12% of the Indian consumer market.


Kerala is the perfect test market for products of any description, given that purchasing power, population density and physical quality of Life is the highest in INDIA.



Basic Facts
Density of population: 747 per sq.km. against all India average of 274 per sq.km.
Per Capital Income: Rs.5065
Highest purchasing power due to expatriate(Non Resident Indian) remittance over Rs. 650 billion crores per year.
 





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